Explore the world of AniMagic, with adorable interactive pets with lifelike sounds and movement, all ready to be given a good home!
Read aloud any picture book in the world with Sparkup The Magical Book Reader. Sparkup makes kids fall in love with their books, real books, by adding another dimension to the reading experience,
Welcome to Bluebell Springs, the adorable world of AniMagic Rescue Hospital where Amelie and her vet friends love playing and caring for puppies, kittens, bunnies and ponies. Every day is a non-stop adventure at AniMagic Rescue Hospital.
Now you can collect your own 12" dolls of band members George, Josh, JJ and Jaymi. Our range also includes figurines, games and puzzles!
We're the UK's No. 1 Toy and Games manufacturer. Our brands are listed below.