About Us

Vivid aims to be the most innovative, responsive and fun business in the toy and games market. We also strive to be a highly ethical, professional and caring business to our consumers, trade partners, team members and local community.

It is for these reasons that the quality and safety of the products we produce is our top priority. We have teams of safety experts, and all of our toys go through rigorous safety assessments and product testing from concept stage through to final production. This ensures they meet or exceed all the relevant standards.

We care about the people in our supply chain too. Vivid works with factories that operate to high standards of ethical practices. The IETP (ICTI) Ethical Toy Program is our preferred audit scheme. IETP is the toy industry's worldwide ethical manufacturing program aimed at ensuring safe and humane working conditions for toy factory workers worldwide.

We're determined to eliminate unnecessary packaging, so have worked hard to ensure ours is both environmentally friendly and safe. Hence wherever possible our packaging materials are recyclable (we now even use paper raffia ties to hold products in pack) and we strive to reduce our carbon footprint wherever possible.